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Boom Chicka Pop Social Media Mini Campaign
Collaborators: Olivia Kim, Katelyn McCrady, Reagan Moore, Sean Myers
The Client
Boom Chicka Pop is a ready-to-eat popcorn snack that comes in a variety of flavors. Their brand focuses on being a fun and easy snack that is guilt-free.
The Objective
The objective is to design a social media campaign that increases consumer engagement among millennials with celiac disease.
The Big Idea
We created a personality quiz with results to show which flavor the user identifies with most. Using brand colors, engaging text, and the interactive element of the quiz we created a mini social media campaign that gets millennials excited about snacking on Boom Chicka Pop.
Instagram Posts
Instagram Stories
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