top of page

My Resume.

Here is a little bit more insight to my accomplishments, experience, and coursework!

Education

James Madison University                                                                                                                        Graduated May 2026

Bachelor of Arts degree in Media Arts & Design

Concentration: Creative Advertising

Minor: Communications Studies

President's List Fall 2023, 2024, 2025; Spring 2023, 2024

Professional Experience

July 2026 - Present

Marketing Coordinator | The Crown and Crow | Washington, D.C.

  • Create 3–5 pieces of social media content weekly, including Instagram Stories, static posts, Reels, and TikTok videos to promote events, cocktails, and brand initiatives.

  • Design engaging graphics, capture photo and video content, and write compelling copy that aligns with brand identity and marketing goals.

  • Collaborate with management to develop content strategies that increase brand awareness and venue traffic.

January 2025 - May 2026

Social Media Manager | Office of Fellowships and Awards | Harrisonburg, VA

  • Develop and execute social media content strategies for two university offices promoting fellowship and research opportunities to JMU students.

  • Designed visual and written promotional materials for Instagram and LinkedIn, producing 3-8 posts per week to increase office visibility.

Marketing Intern | FORME Marketing Agency | Houston, TX

  • Designed graphics and wrote copy for 20+ LinkedIn posts.

  • Assisted with client web design projects to improve user experience.

  • Gained hands-on experience in SEO and marketing analytics.

  • Managed time-sensitive projects in the fast-paced agency environment

May 2025 - July 2025

Work Experience

Sales Associate | CottonOn | The Woodlands, TX

  • Delivered customer service to 20+ customers daily, resolving concerns and providing personalized recommendations to guests.

  • Assisted with visual merchandising and maintenance of store displays and signage.

  • Collaborated with team members to enhance customer experience and support store operations.

May 2024 - January 2025

Relevant Coursework

​SMAD 443 | Creative Advertising Campaigns | James Madison University

  • Cooperated with peers to create a complete advertising campaign that included print, television, social media, out-of-home, and guerrilla marketing ads. While utilizing skills like concepting, brainstorming, idea generation, copywriting, and design layout.

​SMAD 342 | Elements of Creative Advertising | James Madison University

  • Collaborated with peers to produce three ad campaigns, each focusing on a different advertising medium; print, audio and video, and digital interactive.

  • Conducted detailed research and surveys to produce creative briefs for each campaign.

  • Learned fundamentals of advertising messaging design and content production in traditional and new media.

​SCOM 260 | Introduction to Public Relations | James Madison University

  • Studied basic principles and practices of public relations. Discussed public relations problems and pragmatic solutions utilizing oral, written, and electronic communication media and skills.

  • Drafted public relation campaigns and events for various brands.

Skills

  • Adobe Photoshop, InDesign, and Illustrator

  • Canva

  • Social Media (Instagram, TikTok, LinkedIn Facebook)

  • Marketing

  • Communication

  • Problem-solving

Call 

832-210-4702

Email 

Connect

  • LinkedIn

KM

 

Let's connect!

  • Linkedin

© 2024 by Katelyn McCrady. Powered and secured by Wix

bottom of page